Artwork Guidelines
To ensure your custom merchandise looks its absolute best, please follow our artwork submission guidelines before sending files.
Department Orders
The University of Sheffield has strict guidelines on logo usage. We hold all available lockup logos and orientations on file — any department name you need adding, we will do this for you.
Accepted File Formats
For the best results, we recommend submitting editable vector files. For other artwork, raster formats are also accepted.
Vector (recommended)
Files must be editable — not JPEG/PNG files exported as PDF etc.
Raster (also accepted)
The higher the resolution the better the branding finish will be. We always check artwork and will advise if we foresee any issues before proceeding.
Print Artwork Guidelines
Colour Guidelines
For consistent colour matching, submit files using Pantone (PMS) colours where possible. Submit artwork in CMYK mode for print to ensure colour accuracy. If you're unsure about colour choices, our team can help.
Font Guidelines
Please outline fonts in vector files to avoid issues with missing fonts.
If using custom fonts, provide the font files or specify the font name.
What to Avoid for Print
Low-resolution files that may affect the clarity of your design.
Embroidery Artwork Guidelines
Embroidery Digitisation
For any new artwork used for embroidery, digitisation is required to convert your image into a format compatible with embroidery machines. This process comes with a one-off setup fee.
For certain regular logos (e.g. University of Sheffield, AMRC), we may already hold the digitised files — in which case no setup fee is required. Once digitised, your design can be used on all future orders at no extra charge.
What to Avoid for Embroidery
- Designs with fine details or gradients — these may not translate well in embroidery.
- Small text or intricate lines that may not stitch cleanly.
Need Help with Your Artwork?
If your artwork isn't in the right format or scale, don't worry — we offer an optional redraw service for a small fee. Our team can convert or resize your image to the correct specifications.
Artwork Proofs
Once artwork is prepared, we'll send a proof for approval. Please review carefully — any changes after approval may incur additional fees. Once approved, we cannot be held responsible for mistakes in design or spelling.