Branding Methods
The method used depends on the product — here's a full overview of the techniques available across our range.
01
Printing
The most cost-effective technique. Pad printing (tampo) uses a pad to apply ink directly to the product. Screen printing applies ink via a stencil on a porous screen.
02
Rotary Printing
A screen-printing variant where the product rolls along the screen, creating a seamless wrap-around print that covers the full circumference.
03
Transfer Printing
A printed image is applied to thermal film and transferred to the item via heat. Ideal for four-colour process logos on material-based products.
04
Litho Printing
The image is etched onto a metal plate, transferred to a rubber roller, then applied to the item. Best suited for text and artwork on paper.
05
Digital Printing
Produced by inkjet machinery using CMYK inks to produce millions of colours. Ideal for photos, four-colour process images, and complex or detailed logos.
06
Dye Sublimation
Inks are heat-pressed on sublimation paper onto polyester or polymer-coated products — the dye turns to gas and permanently bonds with the surface.
07
Label / Doming
A self-adhesive printed label, optionally finished with an epoxy polyurethane dome for a durable, high-quality feel. Same cost regardless of colour count.
08
Embroidery
Single or multi-coloured logos stitched onto fabric using needle and thread. Applicable to t-shirts, hoodies, caps, beanies, bags, and most textile products.
09
Engraving
The logo is carved directly into the item using computer-guided laser machinery — a precise, intricate, and permanent form of branding.
10
Rotary Engraving
The same principle as engraving, but specialist machinery rolls the item as it is marked — allowing branding to cover the full circumference.
11
Debossing
A heated metal plate is pressed into the item's surface, leaving a recessed imprint of the logo that is subtle, tactile and long-lasting.
12
Foil Blocking
Like debossing, but with colour added via a foil placed between the dye and the product. Silver and gold are the most popular choices for a premium finish.
Not sure which method suits your product? Our team can advise on the right technique for your brief, material, and budget — just get in touch.